Busy Explained.

"For globetrotters operating in peak hours, we represent people who uphold the collective right of mobility." - excerpt, BAIG Mission Statement

London, United Kingdom -- March 15, 2023 -- Explaining the concept to a friend of Busy As It Gets, I often referred to a playful phrase found on the live ticker of navigation maps, showing the capacity of peak hours at various locations. When it is at peak capacity, it notes that the location is "as busy as it gets." The idea of being busy and moving; for the body, it is such a powerful motif of self-expression to visualize kinetic flow and see its implications build upon efficiency for the collective man. Public transit is ultimately an example of this, one that has been undermined, by design, in favor of differing principles that prioritize individualism. This is a project that ultimately started as a profound curiosity and appreciation for mobility and collectivism itself. 

We are nomadic in nature, but often creature comforts are the bylines by which we build civilization. Consumer fashion in culture, as much as anything else, developed from pockets of society eager to fixate purpose whether self-expression, utility, or for garnering perception. Clothing exists as a status symbol, an indicator of class, and ultimately what we value. 

Bridging concepts of music, public transit, urbanist dialogue, environmentalism, and apparel as lifestyle fashion are important to me primarily because critical pedagogy through basis of culture is crucial. Through the concept of mobility shown so notably via public transit, people from every walk of life are dependent and connected through it to get from point A to B. It is an indiscriminate equalizer of class. We become the ecosystem, by which a social contract is understood by all of us... whether stationary or mobile.

We bear witness to societies that have prioritized the infrastructure of vehicles over people, that we cannot coexist in spaces that do not harness a utilitarian purpose outside of work, commerce, and privacy. This romanticization of the suburbs creates an anguish that only drives us to become more isolated than our ancestors. We're all a little depressed and miserly inside because of decisions like this that are made without our input, or in fact, the input of those without the means to dictate input. This anguish is our reaction to the deprivation of agency. 

For instance, public transit agencies in the United States constantly deal with a systematic lack of funding and the burdensome variables of bureaucracy involved in expanding transit. And somehow, public transit has become the grounds in which some of our most vulnerable congregate simply because they are left only to choose either braving the streets or are punished into imprisonment. There are no third spaces. We are impacted by governance that does not remotely offer any continual development for a social safety net. We find ourselves unable to identify the average city in North America as a walkable one. Whenever cities are walkable, they are made prohibitively expensive over time and displace communities of working class and of marginalized minority.

I have found myself belonging in this school of thought, a movement guided by people that believe in the quality of life brought upon by interconnectivity, urbanist motifs, and hope that a community brought closer together can prosper together. The cultural message for how we move forward is always important. 

I hope that BUSY can become a forum for people who believe in interconnectivity and for those who continue to question how we are able to improve mobility and its sustainability. Busy As It Gets will primarily be a online storefront, but will make itself available in IRL pop-up spaces only such as a concert, street market, gallery installation, or a constructed pop-up. I believe that this should be a testing ground to build cool shopping experiences that can exist in spaces of profound culture and community, that people can identify their beliefs with third spaces that can support their passions.

BUSY is a music-first, transit-oriented lifestyle brand. For all familiar and prospective globetrotters, welcome to Busy. Welcome to BAIG.

This is as busy as it gets.