About us

From the initial moments of creation to the last thread, BAIG is committed to promoting sustainability and mobility in our journey to create a look behind the pro public transit lifestyle. Belief in preserving form, for lasting function.

about us: 

Busy As It Gets is a London-based lifestyle apparel brand that finds its momentum in the urbanist movement. Founded by Clint Choi, the brand centers interconnectivity, walkable cities, and collectivism at the core of what inspires it to move forward. Applying a multifaceted approach to lifestyle fashion, BAIG incorporates iconography from public transit aesthetics globally and contemporary music culture to create limited-edition capsule collections that exemplify mobility. BUSY works to establish a voice in streetwear and music, infusing its core motif into a range of vibrant clothing, accessories, and events.